Tapestry – promo follow up

Hey there,

Hope your day is going well so far. 🙂

A few weeks ago I did my first free promotion of Tapestry and was quite excited about it. I did it because I wanted to see what would happen, if anything, and I also wanted to do it to celebrate Mother’s day.

When I was little my mum said she wanted to have a book dedicated to her. (She also said wanted a trip on the Orient Express and a rose named after her. I know what you’re thinking – demanding much? 😉 ) Anyway, I never forgot about the book dedication and when I published Tapestry it was “For Mum”. It made sense, then, that my free promotion would be over Mother’s day weekend in the UK which, this year, was from 4-6 March.

I’d like to claim it was stellar planning and strategic marketing on my part that, as the promotion period began, two blogging colleagues posted guest posts I’d written for their blogs. It was, however, solely down to kind accommodation on the part of my blog hosts, Hayley and Elle. On 4 March I appeared on Rather too fond of Books talking about the books that have influenced my life and on Chick Lit Uncovered talking about patience, rejection and perseverance. These posts, as well as the one on my own blog, made for quite the advance on social media. (Sorry if my ugly mug appeared in your timelines more times than you could say, ‘Good grief not her again.’)

My hope from the promo period was that I would be able to spread the Tapestry word and hopefully get some more reviews. I feel the first part has happened (there were certainly many more downloads than any other three day period has seen!), I’ve had a couple more reviews and I guess time will tell if more will follow. I’ve not made any secret of the fact that I’ve found marketing Tapestry trickier than writing it and publishing it put together. In fact, the only thing it’s not been trickier than is finding out where the leak is in my tumble dryer…

The free period aside, though, I mentioned a couple of weeks ago some other guest posts and Q&As I’ve been involved in as part of Tapestry’s promo. I’ve really enjoyed that aspect of spreading the word because I’ve made connections with some really kind and generous people who are now definitely new online buddies. Any Tapestry downloads as a by-product are a bonus.

While we’re on the subject, I’ve put together a page of the guest posts. It’s called “out and about” and you can find it here.

Do you have any promo tips? If so,  I’d love to hear them so please get in touch either here or on twitter!

Enjoy the rest of your day.

Much love,

Elle. 🙂 xx

TAPESTRY_front150dpi copy Amazon and websitesIn hope, in pain,

we lose, we gain,

but always and forever

the human heart braves life

in light and in shade.

Tapestry. A collection of twelve short stories exploring the complexities of life and love. Available now.



5 thoughts on “Tapestry – promo follow up

  1. Thanks for linking back to my blog, I really appreciate it. I loved hosting your guest post, and if you’d ever like to feature again or be part of a Q&A at some point in the future then please just let me know. Wishing you all the best with Tapestry. x

    Liked by 1 person

  2. Hi Elle
    Totally feel your pain about promo. I never know what to do for the best. Sometimes I do plug my books and sometimes it has an effect. Equally, when I don’t, I still get sales, or not as the case may be.

    I have noticed, and have done myself, promos feature the book and have a nice graphic behind it to catch people’s eye. Or maybe a quote from it or a review.

    It seems getting promo right is the Golden Chalice – I’ve no idea of the answer.

    Liked by 2 people

    • Hi Sue, I’ve made a couple of graphics on Canva that I might test drive soon. Apart from when Tapestry was free, I haven’t noticed any particular correlation between promoting it on social media and sales. It’s a conundrum! 🙂 xx


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